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Interview from the "Great Nation Craftsmanship" program
Recently, our company was invited to join the creative team of the program “Artisan Spirit of a Great Nation.” Through television media and an integrated media dissemination network, we will showcase to the public innovative practices and the enduring传承 of craftsmanship deeply rooted in our industry. This invitation not only represents an authoritative recognition of our company’s core competitiveness but also serves as an important opportunity to respond to the strategic call for building a “strong brand nation” and to leverage the development opportunities presented by the 14th Five-Year Plan.
The 14th Five-Year Plan sets forth a vision for socialist modernization: significantly enhancing our country’s economic, scientific and technological, and overall national strength, thereby placing China among the world’s leading innovative nations. With the emergence of a new development paradigm characterized by mutual promotion of domestic and international dual circulation, China’s economy and its local brands are now enjoying entirely new development opportunities. Under the influence of the high-quality development strategy and the dual-circulation approach, markets in large, medium, and small Chinese cities have become fertile battlegrounds for China’s top brands to expand their presence.
On the front of technological innovation, we will delve deeply into the journey of breakthroughs in core technologies and their industrial application achievements, showcasing how enterprises are driving high-quality development through innovation. In the market development section, aligned with the dual-circulation strategic framework, we’ll share practical experiences in cultivating niche domestic markets and expanding internationally, echoing the synergistic ecosystem of “brand globalization + logistics network.” In the realm of cultural heritage, we’ll illustrate the cultural essence and value aspirations of Chinese brands through case studies that modernize time-honored craftsmanship and traditional wisdom.
As a participant and promoter of innovative practices in the industry, our company has always been guided by the “National Platform, Strong Nation Brand” philosophy advocated by the “Brand Powerhouse Initiative.” This time, by leveraging authoritative communication channels, we will not only enhance our company’s brand influence but also help the industry reach a shared understanding: “Building quality through innovation and shaping brands with culture.” The relevant content will be simultaneously presented on television and new media platforms, reaching a diverse audience including government and enterprise decision-makers, industry professionals, and general consumers.
Zhongqin Asset Appraisal Co., Ltd. is a nationwide, specialized appraisal firm approved jointly by the State Administration for Market Regulation and the Beijing Municipal Bureau of Finance, holding qualifications for asset appraisal. It has been registered with the China Securities Regulatory Commission and obtained securities and futures practice qualifications, making it a nationally recognized economic certification service institution.
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