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Luan Judong
With over 30 years of deep experience in the asset valuation industry, I’ve transitioned from a specialized role to the front end of the market, gaining profound insights into clients’ core needs and decision-making processes in scenarios such as mergers and acquisitions, restructuring, investment and financing, corporate reform and IPOs, and asset transactions. I excel at developing and maintaining a diversified client base, having successfully facilitated valuation projects for more than 100 central enterprises, listed companies, local state-owned asset platforms, and high-quality private enterprises—covering all business segments including enterprise value, intangible assets, real estate, and machinery and equipment. I possess the ability to translate complex business scenarios into clear valuation requirements, am thoroughly familiar with the entire project lifecycle, and can efficiently collaborate with internal teams to tailor precise service solutions, ensuring high-quality project delivery and maintaining a consistently high acceptance rate for past projects.
Focusing on core areas such as state-owned enterprise mixed-ownership reform, M&A and restructuring of listed companies, and risk control assessments for financial institutions, we deeply cultivate cutting-edge industries like new energy and high technology, with a thorough understanding of their value drivers and regulatory environments. We specialize in designing valuation frameworks for complex transaction structures—including cross-border M&A and divestitures—and facilitate integrated delivery across multidisciplinary teams. For many years, we have served corporate decision-makers and senior finance executives, developing a consultative service model that prioritizes risk anticipation and compliance assurance. We also leverage ecosystem resources from securities firms, law firms, and investment institutions to provide clients with expert support for critical capital management decisions.
Focusing on professional inheritance and practical growth, we have established a “mentorship” mechanism and a culture of project retrospectives, thereby unlocking the team’s full potential. We have already cultivated numerous business backbones who are capable of independently taking on complex projects, thus supporting the company’s talent pipeline development and industry-wide talent reserves.
Guided by the core principle of “Professionalism Protects Value, Service Drives Trust,” we firmly believe that asset valuation is a comprehensive service that integrates business insights, risk forecasting, and compliance benchmarks. Always oriented toward our clients’ genuine needs, we leverage rigorous and professional judgment, transparent communication, and efficient resource collaboration to become a trusted partner for our clients—working together to tackle complex challenges and safeguard both asset value and decision-making integrity.
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Zhongqin Team
Zhongqin Asset Appraisal Co., Ltd. is a nationwide, specialized appraisal firm approved jointly by the State Administration for Market Regulation and the Beijing Municipal Bureau of Finance, holding qualifications for asset appraisal. It has been registered with the China Securities Regulatory Commission and obtained securities and futures practice qualifications, making it a nationally recognized economic certification service institution.
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Zhongqin Asset Appraisal Co., Ltd.
Address: 8th Floor, Building B, Shidai Caifu, No. 1 Hangfeng Road, Fengtai District, Beijing市
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